Johnson & Johnson to stop selling talc-based baby powder in 2023

Johnson & Johnson to stop selling talc-based baby powder in 2023

The company facing thousands of legal claims alleging its talc caused cancer says it will transition to all cornstarch-based baby powder portfolio.

Johnson & Johnson (J&J) says it will stop selling its talc-based baby powder globally in 2023, more than two years after it ended sales in the United States and Canada of a product that drew thousands of consumer safety lawsuits.

“As part of a worldwide portfolio assessment, we have made the commercial decision to transition to an all cornstarch-based baby powder portfolio,” the company said in a statement on Thursday.

“As part of a worldwide portfolio assessment, we have made the commercial decision to transition to an all cornstarch-based baby powder portfolio,” the company said in a statement on Thursday.

It added that cornstarch-based baby powder was already sold in countries worldwide.

In 2020, J&J announced it would stop selling its talc Baby Powder in the two North American countries because demand had fallen

J&J denies the allegations, saying decades of scientific testing and regulatory approvals have shown its talc to be safe and asbestos-free.

On Thursday, it reiterated the statement as it announced the discontinuation of the product.