To make your business fly, you need a great website. Behind every business is a great website that makes customers’ lives easy and enables business owners to maximize their brand awareness.
If you are a business looking to improve your website, here are some top tips.
Table of Contents
Add a chatbot
Using a chatbot for website will help you improve your website’s customer service as it will allow customers to attain faster responses. Customers do not want to be sitting around for days when they have an issue, they will want a quick response so they can continue using your product/service feeling satisfied.
If you cannot run 24/7 live chat services, make customers aware of your business times so they know when to expect a response.
Many chatbots offer automated responses, so you do not need to do the manual labor yourself. If the chatbot cannot answer your customer’s query, the chatbot can transfer the customer to a live employee. However, they can do most of the work for you and help your customers attain fast responses.
Make it mobile-friendly
Many people will surf the internet using their phones or tablets. Hence, it is beneficial if you make your website mobile-friendly.
A website designer can help with this. Or, some website dashboards will have a simple button to click whereby will make your website mobile-friendly. It is important to test it yourself to ensure it works in the same way the desktop site does.
Improve the loading time
Another great way to make your business website more successful is to improve the loading time. If customers have to wait a long time for a website to load, they will feel frustrated and not want to wait to see what your business can offer.
Whereas, if your website is quick to respond, they will stay engaged and be more encouraged to use your business.
To improve your website’s loading time, it can help to:
- Enable caching
- Enable compression
- Optimize images
- Reduce redirects
Small changes to your website and its coding will make a huge difference to the loading time, which will make a huge difference to customer engagement and also, business success.
Don’t change too much
You might think that updating your business measures might make your business attain more awareness. However, sometimes keeping them the same will do the most for your success.
Changing your website too much or too often can slow down its loading time and confuse customers. If your website looks and functions the same each time a customer returns to your website, they will be aware of how to use the site. If you change too much, it could cause confusion and put them off from using your website.
Use the correct pronouns
If your website lacks personal engagement and words, it might hinder customer engagement. If your website uses the correct pronouns to capture a customer’s attention, it is doing the right thing.
For example, using “you” throughout the site will make a customer feel spoken to. They will feel your message is speaking to them, resulting in trust and the desire to use your business.
Make it easy to navigate
A difficult-to-navigate website will soon deter a customer’s engagement. If they cannot find the page they are looking for or find it challenging to browse your eCommerce pages, they will look for another website that offers a seamless experience.
Therefore, ensure to make your website easy to navigate. It can help to:
- Declutter the pages
- Make text simple
- Do not use too many graphics or images
- Use call-to-action buttons
Use multimedia
Speaking of graphics and images, it will do your website many favors if you use multimedia. If your website consists of plain text, it won’t be captivating or enjoyable to use. You should avoid using just text, or too much text, and use a mix of images, text, and video content.
Having a mix of media will give your customers more to look at and consume. Engaging a customer through multimedia is a simple and easy way to encourage customers to remain on your site for a long time, resulting in a sale or a new loyal customer.
Add a contact page
Using a live chatbot service should be done through an available tab existing on every page. However, you should also offer a contact page for those who wish to email or call you.
A separate and easy-to-find contact page will ensure customers can find the right information for them to get in touch with you. To make your customers’ lives easy, it can be a great idea to add a contact form so they can email you directly without needing to open their emails and copy your email address.
On your contact page, ensure to let customers know when to expect a response so they do not feel disappointed if it takes longer than they thought. If you are in a busy period, let customers know it might take longer to attain a response.
Spy on your analytics
Every website has data to unpack, especially when it comes to customer analytics.
Spying and tracking your customer analytics will ensure you can understand audience behaviors. You might notice people spend a lot of time on your homepage and quickly click off, which could indicate it isn’t engaging or the navigation is difficult.
Or, you might notice your audience is primarily female, which can encourage you to change your marketing material. If you are trying to reach both genders and it isn’t working, you can tweak your marketing material to target more females and, therefore, maximize your results.
Spying on your analytics on a regular basis will ensure you can stay up to date with your audience’s behavior and patterns to ensure you are creating the right brand messages and marketing material.
Hire someone to help with your website
If you struggle to tweak your website or change its coding, it might help if you hire someone to help. You could hire a full-time website designer, who can manage your site on a full-time basis. Or, ask for outsourced freelance help, which will help you achieve your desired results and save money.
It is a smart move to ask for professional website help as it will ensure your website is as professional and seamless as possible.
Tackle one thing at a time
When you think you have too much wrong with your site or it is missing a lot of key measures, do not stress. If you try to change too much at once, you might hinder its loading time or cram too much onto the pages.
Tackling one thing at a time will allow you to slowly build your website and grow its traffic. There is no rush when perfecting your website. Taking it slow will ensure you master every step and attain the best results.
Start a blog
Starting a blog will guarantee to benefit the success of any customer website. A blog is a great way for you to upload regular, organic, and purposeful content. The more you update your website, the greater its SEO will be. It will allow your website to be easier to discover and rank highly on search engines, resulting in more traffic and sales.
You can start a blog about anything that relates to your website. For example, if you run a marketing business, your blog could consist of marketing tips for small businesses or updates on current trends.
Add social sharing buttons
To maximize the success of your business and its website, it can do wonders to add social sharing buttons to your pages. Social sharing buttons will allow customers to click through to your social pages, making it easy to follow you and stay up to date with your content.
Plus, it can allow them to share your website with their friends and followers. Should they want to share a service you offer or a new product, they can do so by simply clicking your social buttons and posting it on their pages.
Don’t be scared of white space
A great website is one that stays simple and easy to read. As mentioned above, it is best to not use too much text or too many images.
You should never be afraid of white space as it increases readability and helps you aesthetically position your content. The more white space there is, the easier your website will be to read, navigate, and engage with. White space allows customers to focus on one part of the website at a time, ensuring they do not feel overwhelmed or find it difficult to locate a page or button.
These tips will guarantee to improve your business website and attain greater success. It can be as simple as changing your text for more images, adding a chatbot, or making your website faster. Never lack care and attention for your website as many customers will best engage with a carefully and expertly put-together site.
