Top 15 Call Tracking Software for Small Businesses

Businesses may better monitor and analyze caller behavior, measure the performance of campaigns, and enhance customer service with the help of capabilities like call recording, call analytics, and the option to allocate specific phone numbers to certain campaigns. Integrating call tracking software is increasingly necessary for organizations to remain ahead of the curve in the ruthless marketing environment of today.

An overview of the top call tracking applications on the market is provided in this article. It goes into great depth not just about the functions of various software programs but also about their benefits and drawbacks. Call tracking may have a big influence on profitability and customer service. Therefore, it’s crucial for organizations to use the correct software. Companies may learn more about call volume, call length, caller behavior, and callers’ locations by using a call monitoring system. Based on all this information, the main questions can be answered.

What Is Call Tracking Software?

Businesses utilize call tracking software, a sophisticated technology, to assess the success of their different marketing initiatives and customer service methods. All incoming and outgoing phone conversations are recorded and verified to determine how many prospective leads are converted. The program offers in-depth reporting on important data variables, including call durations, call location, caller information, and many other things. In order to maximize their efforts, firms may learn which initiatives generate the most profit.


A complete marketing platform, Phonexa provides cutting-edge call tracking and analytics options. Its provision of information regarding call performance, campaign effectiveness, and consumer behavior enables organizations to improve their marketing initiatives.

Five key features of Phonexa are:

  1. in-depth analytics for multi-channel tracking,
  2. easy connection with well-known CRM platforms,
  3. cutting-edge automation for lead distribution,
  4. real-time monitoring,
  5. reporting.

Because of its extensive capabilities, Phonexa is an excellent resource for companies looking for data-driven insights and increased marketing effectiveness.


G2 Rating: 4.6/5

Price: Starts at – 40$/month.


  • Automates call tracking
  • Easy-to-use interface
  • Comprehensive analytics.


  • Limited integrations
  • Steep learning curve
  • Little customization.

Over 20,000 businesses utilize the call tracking and conversation analytics tool called CallRail. Small companies and organizations may use a variety of technologies to monitor, evaluate, and improve their customer engagements across several media. It gives information on customer journey behavior, enables enterprises to personalize reports for calls, texts, and form submissions, and enables marketers to identify the traffic sources that are generating phone calls. Businesses may set up incoming numbers, keywords, and extensions to monitor campaign results. Users may highlight possibilities and issues in their customer discussions thanks to the thorough statistics it offers.


G2 Rating: 4.9/5

Price: Premium package – 99$/month.


  • Easy to use
  • Comprehensive analytics
  • Powerful optimization tools.


  • Limited customization
  • Complex user interface
  • Lack of features.

Call tracking services and technology are primarily offered by Ringba. Businesses can analyze, monitor, and improve their phone call operations with the aid of its complete call monitoring solution. The call tracking services provided by Ringba include call tracking numbers, call tracking apps, call tracking metrics, monitoring of phone calls, call tracking marketing, and other call tracking solutions.

You may learn a lot about your phone conversation interactions thanks to the call monitoring system’s wealth of capabilities. With Ringba, you can get through call monitoring stats, allowing you to immediately determine the source of any problems. The call monitoring technology from Ringba makes it simple to track calls and enhance marketing efforts. PPC call monitoring and website call tracking are just a few of the effective features offered by the program, which has a straightforward user interface. Software for outbound, inbound, and sales calls are also included in Ringba’s call tracking solutions.


G2 Rating: 4.5/5

Price: Starts at – 30$/month.


  • Comprehensive call analytics
  • Automated quality assurance
  • Integration with popular CRMs.


  • Limited data export options
  • Costly add-on features
  • Outdated reporting tools.

With the help of the potent call tracking instrument CallTrackingMetrics, businesses may assess and enhance the effectiveness of their marketing initiatives. Each advertising or marketing campaign receives a unique call tracking number. Before the call connects, this number will play a message or offer on the caller’s phone, enabling companies to monitor and assess the success of various marketing initiatives.

Additionally, they provide a call monitoring metrics login so that clients may access private information about their campaigns whenever they want. A call’s length, number, and whether it resulted in conversion may all be determined using the thorough analytics provided by this call monitoring system. PPC commercials, internet traffic, and incoming and outgoing phone calls may all be tracked by businesses. Additionally, they provide solutions for both customers at the corporate level and small enterprises.


G2 Rating: 4.5/5

Price: Starts at – 1000$.


  • Robust feature-rich platform
  • Automated call tracking
  • Real-time insights.


  • Time-consuming setup
  • Limited data visibility
  • Limited integration options.

Invoca offers cloud-based call analytics and tracking services. Their call tracking solution aids companies in monitoring incoming calls. This enables them to keep an eye on their consumer contacts, marketing initiatives, and phone activity. Caller ID, call length, and other important call-related information are all recorded by the call tracking program.

Businesses may use call tracking numbers to provide each marketing campaign with a unique number and measure KPIs like lead source, conversion rate, and customer lifetime value. Businesses have unparalleled insight into customer experience and improvement possibilities thanks to the Invoca call tracking app. They may get thorough performance and engagement analytics for their calls with the call tracking metrics login.

This finest call tracking program also gives customers the option to design their own reports, connect to other systems, and do other things. Complete analytics on incoming calls, including statistics like call completion rates, are provided by Invoca’s call tracking services.

Ruler Analytics

G2 Rating: 4.4/5

Price: Starts at – 99$/month.


  • Auto dialer feature
  • Geolocation targeting
  • Adaptive analytics.


  • Limited features
  • Difficult to use
  • Unreliable service.

CallFire is a call tracking firm that aids companies in measuring the effectiveness of their calls and calls-to-action. For a more thorough study of your customers’ phone call data, CallFire provides everything from basic call tracking numbers and services to call tracking metrics and software.

The call tracking services from CallFire are dependable and very adaptable for businesses of all sizes. Its features include:

  • creating a range of call tracking numbers,
  • individualized welcome greetings,
  • call tracking statistics,
  • app for simple access.

To get comprehensive insights into the efficiency and performance of your call campaigns, CallFire’s call monitoring services now feature analytical call tracking. Additionally, it provides a call tracking system with all the capabilities required to maximize customer experience with contact center tracking software.

Agency Analytics

G2 Rating: 3.0/5

Price: Upon request


  • Scalable software platform
  • Comprehensive data tracking and reporting
  • Robust lead distribution system.


  • Complex software
  • Limited customizability
  • Lack of documentation.

Innovative call tracking solutions from Boberdoo help companies prosper in the current business environment. Their call tracking program is among the finest in the business, offering a simple, user-friendly interface that enables customers to get detailed stats on all of their calls. Businesses may fine-tune their marketing strategies using Boberdoo’s call tracking numbers to measure client calls from numerous sources, including online advertising campaigns, websites, stores, and phonebook listings.

The outcomes of phone calls may be rapidly and readily tracked by call tracking stats login to best optimize marketing. Simple-to-read statistics are effective tools that help firms improve customer service and marketing initiatives. In general, Boberdoo continues to be one of the most sought-after call tracking services on the market right now.


G2 Rating: 4.7/5

Price: Starts at – 1,500$/month.


  • Easy-to-use interface
  • Advanced search filtering
  • Real-time insights & analytics.


  • Expensive
  • Limited data points
  • Data accuracy issues.

Through its robust call tracking software, LeadsPedia, a call tracking provider, offers companies a tool to track their success. By leveraging call tracking metrics and tracking numbers, their call tracking services enable organizations to learn important information from their phone calls. As a result, it is simple for companies to keep track of all incoming and outgoing calls, analyze performance over time, and encourage greater customer service.

One of the greatest call tracking services available is offered by LeadsPedia. To better comprehend and improve call volumes, use their thorough incoming call tracking solution. This facilitates resource allocation, price structure establishment, and customer satisfaction improvement. For clients, LeadsPedia also provides call tracking solutions including PPC call tracking and outbound call tracking software.


G2 Rating: 4.4/5

Price: Upon request


  • Accurate data
  • Relevant insights
  • User friendly.


  • Limited data access
  • Outdated information
  • Difficult to set up.

Call tracking is where ZoomInfo really shines. Both cloud-based and locally installed options for call tracking are part of their all-encompassing software suite. Calls made to and from your business are recorded and analyzed by the software, which makes use of sophisticated analytics. You may effortlessly monitor consumer interactions with your company by using their call tracking software. You may use it to track data like the number of calls made by consumers, the nature of those calls, and how fruitful they were. It also offers user-defined reports for analyzing and better managing call monitoring data.


G2 Rating: 4.1/5

Price: Starts at – 20$/month.


  • Seamless integrations
  • Comprehensive features
  • Flexible plans.


  • Limited customization
  • Limited storage space
  • Outdated interface.

Leading call tracking service provider RingCentral offers a variety of call tracking products and services, including call tracking systems, software, analytics, and more. Utilizing their cutting-edge call tracking technology, RingCentral allows you to keep track of all of your phone calls, both incoming and outgoing.

The marketing source of each individual call may also be tracked using call tracking numbers. You may evaluate and monitor your ROI in addition to the help of call tracking metrics and analytics. You can view and control call tracker information from anywhere by using its robust call tracking app.

RingCentral is now the industry leader in call tracking software because of all these factors. These call tracking solutions are also very cost-effective and provide free technical assistance. Consequently, RingCentral is the ideal option if you’re seeking call tracking for your company.

Why Choose a Professional in This Field?

A meticulous effort should go into selecting a call tracking firm. Always inquire for references and confirm credentials. To make sure they have the knowledge and experience to provide the finest solution for your company. You should also go through their experience. Furthermore, be sure to enquire about any additional charges related to their services and any customer support services they provide.

A marketing data and analytics tool called call tracking software enables companies to assess the effectiveness of their advertising efforts, calculate their return on investment, and enhance customer service. Businesses that employ the top call tracking software are in a good position to boost profits, comprehend their clientele, and provide the greatest level of customer support. Making the best pick about the call tracking firm for your organization demands careful consideration of all the available alternatives and extensive research. You can make sure that your call tracking needs are satisfied and that your company keeps operating at peak efficiency by choosing a reputable service with a wealth of knowledge.


What is call tracking software, and how can it benefit businesses?

Call tracking software is a sophisticated technology that records and analyzes incoming and outgoing phone conversations, providing valuable insights into marketing initiatives and customer service methods. It enables businesses to monitor caller behavior, measure campaign performance, and improve customer interactions. By offering in-depth analytics, call tracking software helps optimize marketing strategies and gather crucial consumer insights, ultimately enhancing business ROI and customer satisfaction.

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