If you are looking to start your own cleaning business, it’s important to work out a strategy on how best to market it. Creating a plan to start advertising your new business will help you grow your customer base and expand your reach.
This guide will outline several ways how to advertise your cleaning business, whether you’re just starting out or looking to gain more clients.
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We now live in a digital world where everyone has an online profile. Social media is a great place to start when it comes to advertising your cleaning business.
First things first, identify who your target audience is going to be. That way, you can personalise your online social channels to your ideal clients, whether they be students, commercial businesses or wealthy homeowners.
Be sure to create a Facebook and Instagram page for your business, as these are the two main social media platforms. However, if you’re operating in the B2B space, LinkedIn is a great platform to get your name out there to other businesses.
Once these pages are created, customers can easily search for your business and find the relevant details. Include your contact details, the services you offer and a price list, so that customers can easily access the information they need.
It also gives your regular clients the chance to leave positive reviews, increasing the likelihood of you receiving new enquiries.
Attending trade shows and business fares is a great opportunity to meet like-minded people who may be seeking your services. Use a personalised banner to advertise your company name or offer a 10% discount to those who specifically booked your services at the show.
Make sure to sell the benefits of your business rather than the features. Benefits are primarily the results that your customers will receive from using your service, whereas a feature is something that your service is.
According to statistics, 65% of new business comes from referrals. You can use this to your advantage by enticing your existing clients with an offer, such as four referrals for a free clean, discount or monetary incentive.
This word-of-mouth marketing tool can help prove your credibility, as your customers would only spread the word to their friends and family if they thought you offered an excellent service.
Highlight your USP
You should aim to stand out amongst the competition by highlighting your USP from the offset. It’s good to validate what makes you different from the rest.
Whether you pride yourselves on offering a low-cost cleaning service, you only use vegan/eco products or you have insurance in place, include these in your marketing campaigns to better appeal to new customers.