Discover the many benefits of digital marketing for estate agents.
Estate agents need to invest in digital marketing for several compelling reasons. Read on to find out what they are.
Table of Contents
Your competition already has a digital presence
Guess where the first place potential buyers, sellers, and renters go to look for estate agents? Yep, that’s right online, and if you do not have a strong online presence, you will be missing out on business.
Indeed, it’s very likely that your closest competitor has already got a robust presence online, and that means customers could be choosing them over your estate agent business.
It is with that in mind, that you need to develop a digital marketing strategy for your estate agent business. Such a strategy should include optimising your property listing, increasing your social media presence, and using SEO, and local SEO to ensure that you can easily be found online.
Save money
One of the most compelling reasons that estate agents should use digital marketing is that compared to other forms of marketing, it offers a great return on investment (ROI).
For example, it will cost a great deal less to send a carefully crafted email to all those on your contact list, compared to posting flyers to the same number of people.
The open rates and conversion rates of digital marketing tactics such as email marketing are also much higher than those associated with traditional marketing methods.
This means you can spend less on your marketing campaigns, but expect a greater result.
Reach more of the right people
Digital marketing is an especially effective way to reach exactly the right people that require the services your estate agent business offers.
This is because you can use targeted tools such as PPC (pay-per-click advertising), and retargeting.
Get found in the right location
It’s also possible to use local SEO to make sure that when potential customers search in your area for estate agents, your business’s name is on the first page.
This is vitally important because data shows few users go beyond the first page of the SERPs results when selecting a website to visit.
Showcase your positive reviews
Estate agency is a high-value service and that means customers will want to know they can trust you with selling or finding them a home.
In the old days, word-of-mouth recommendations would serve this function, however, there is now a much more effective form of digital marketing that can be used to convince potential clients that you are the one to handle their account – online reviews.
By utilising independent digital review sites like trust pilot you can provide potential customers with a clear snapshot of the level of service they can expect.
Customers can also find additional reassurance that you are the right representative for them by reading individual detailed reviews, as well as your positive and professional responses.
Indeed, even negative reviews which all companies will have at least a few can be turned into a valuable digital marketing strategy by offering a professional and caring response.
Contact Distribute Digital at 0121 318 6796 or pop an email at info@distributedigital.co.uk to help you with an SEO plan for your Estate Company.
