Hiring a video production company isn’t always straightforward, especially if you’ve never done it before. As a layperson, you have no idea what makes a good agency.
Fortunately, we’re here to help. Here’s everything you need to know about finding a competent firm.
Table of Contents
A Results-Oriented Mentality
Video production companies often emphasise the artistic side of what they do. They chase after the highest production values and most creative concepts.
However, when it comes to your brand, only results matter. Therefore, always choose agencies with a result-oriented mentality. Look for companies offering guarantees or the ability to make amendments.
Strong Communication
Nothing is worse than working with an uncommunicative video production company. It feels like everything is being done in the background, out of sight.
Therefore, you should also look for firms that talk to you from the start and keep you apprised of progress. Ensure they communicate in the right style for your brand’s specific needs.
Full-Service
Another thing to look for is end-to-end, turn-key services. A full-service video production company helps you avoid the administration of working with multiple agencies. Everything’s included, from creative ideation to production and editing.
Friendly And Approachable Team
Corporate video production firms should also be approachable and friendly. You should feel like you can ask them questions at any time.
What you don’t want is a stuffy, imposing agency that only takes calls between 9 and 10 am. You need a flexible service that puts clients first.
Affordable Pricing
How much a corporate video costs to produce depends on what you order. A one- to three-minute video with full-service included will cost:
- £500 to £1,000 if edited by an amateur
- £1,000 to £10,000 if made by a professional video production company
- £10,000 to £50,000 if complex and made by a professional agency
Naturally, there are a lot of variables that go into the pricing, but those are some ballpark figures you can use. Good corporate video production firms will provide a cost breakdown, showing you how much you need to spend.
Quality Results
Firms pay for corporate video professionals because they expect them to deliver better results than they could achieve in-house. Therefore, look at the agency’s portfolio to view the quality and whether it aligns with your brand.
Check for signs of cost-cutting, such as heavy editing and lack of props. Also, evaluate script and storyline quality. Production values might be high, but the audio could be terrible.
Creative Genius
Lastly, you’ll want to evaluate the creativity of a video production firm. Low prices and full service are great, but if the agency fails to make your brand look distinct, your marketing efforts will fail.
Usually, you’ll get all the information you need to assess creativity in the first fifteen minutes. Speak to their videographers and look at examples of their work on their site.
