4 Recruitment Strategies for Attracting Top Talent

In business, a company thrives on the quality of its employees, so it’s hardly surprising that so many organisations are keen to attract (and retain) the best workplace talent.

Post lockdown and amidst a cost-of-living crisis, the fight between businesses to attract top employees is fiercer than ever; not aided by the fact that skilled workers are now more aware of their worth and tend to foster higher expectations of an employer.

With that in mind, Specialist HR Company Reality HR have put together 4 ways that top businesses today successfully attract top talent to their teams. Apply these methods to your hiring process and you’re sure to see an influx of quality candidates wanting to work for your company.

Sell your company’s culture

Many recruitment ads focus solely on selling the role, but your company’s culture is equally important when it comes to attracting the right people to your team.

Giving prospective hires a taste for what it would be like to work at your business day-to-day can make a huge difference when it comes to attracting top workplace talent. After all, full time employees will be spending most of their waking hours at work each week, so the culture of the company they’re entering into is really important to their wellbeing.

Likewise, as an employer, you need the reassurance that the person you’re bringing on board will be a good team fit. By being transparent about your company culture upfront, you stand a greater chance of attracting an applicant who will thrive in your business.

Reach out to your social media followers

Where better to find top talent for your business than an engaged audience who already love your brand? That’s the talent pool you can tap into when you advertise your vacancies via your social media channels.

Sharing job openings with your followers makes perfect sense. After all, these people follow you through free will because they’re fans of your brand. This also makes them familiar with your product – and likely users of it too; the perfect ambassadors to join your team.

Even if they’re not an ideal fit themselves, chances are they’ll know someone who is. And by sharing the post with their own followers, your vacancy will reach an even wider audience – at no cost to you. What could be better?

Get in touch with past employees you’d love to have back

Who says recruiting is a one-way street? If you want to attract top talent to your organisation why not go out there and chase it down? After all, you can’t just live in hope that your ad will be seen by the perfect candidate. Sometimes recruiting requires proactivity, and the perfect place to start is with high-performing past employees.

Past employees with a perfect track record are a recruiter goldmine. Not only do these people know your brand and culture, they’re familiar with your systems and processes. They can also hit the ground running like no one else – perfect if you’re in quick need of a capable pair of hands.

Incentivise your employees to refer a friend

Another great way to attract top talent to your team is by tapping into your existing employee networks. The best way to approach this is by setting up a referrals scheme whereby employees get rewarded (financially or otherwise) if a candidate they put forward for a role is hired and passes their probation.

Employee incentive schemes of this nature are nothing new but it’s amazing how few businesses rely on them as a recruiting tactic. Engaging your employees this way is a win-win for your company. You get an incredible candidate handed to you on a plate and your employee gets rewarded for helping a friend secure a great new job. Everyone’s happy.

Advertising your vacancies internally is the best place to begin when you’re looking for new talent to join your team. After all, no one is likely to put their reputation on the line without being confident that the person they’re putting forward is a perfect fit. And, who knows, you may even get a great internal applicant apply too – even better!

Finding top talent who possess the attitude, experience, and the skills you’re looking for isn’t always easy. Outsourcing all or part of the recruitment process to a team of experts who offer the right recruitment support, can make the search a lot less stressful and much more rewarding.

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