How to Wrap Sweets to Sell – Candy Packaging Ideas

Nowadays, wrappers serve as a powerful marketing tool and an effective way to prolong food freshness and protect from environmental aggravators. Yet, each type of product requires particular covering.

Sweets are a popular category of products in stores. Dozens of manufacturers are engaged in the production of candies, cookies, and other treats. Below, we’re going to find out how to wrap sweets to guarantee product freshness, tastiness, and protection from external impacts.

Types of Wrappers for Sweets

When it comes to sweets, proper covers help preserve the taste, aroma, and appealing appearance of food. Depending on the type of product, food requires different packages that will protect it from melting, becoming rancid, cracking, etc. Below, the most popular types of wrapping sweet food are listed:

Flexible packaging

This type of packaging is the most applicable in the confectionery industry. Its popularity for sweet packaging is determined by convenience, ease of use, compactness, and relative sustainability. Several subtypes of covers are distinguished here:

  • stand-up pouches;
  • sachets;
  • gusset bags;
  • pillow and flat bags.

These packaging options are easy to fill, seal, and handle. In most cases, they have handy solutions (zippers) for re-opening and reclosing, windows for perfect food observation, handles for easy carrying, etc.

In most cases, composite multilayer materials are used for production. Aluminum, paper, and plastics are the most common options. These composite wrappers have high barrier properties, protect the content effectively, and feature high customer loyalty.

Semi-rigid containers

This category of covers comprises set-up boxes, folding cartons, and thermoformed containers. Carton containers are widely used for making gift packages. Thermoformed packages include multi-cavity trays, packs, and containers with lids.

Eco-friendly covers

These containers are produced from eco-friendly materials, such as banana leaves, paper, cardboard, and other natural materials. The main criterion for these wrappers is not to leave a negative footprint on the Earth and not to cause environmental changes.

Rigid wrapping systems

Here, different sorts of cans and bottles are distinguished. Metal, tinplate, and aluminum are used to produce durable rigid cans that are resistant to shocks and external impacts and keep their shape perfectly. They are widely used for liquids and fragile products (chips, snacks, etc.), preventing them from leaking or cracking.

Composite containers

These candy packaging ideas imply that several different materials are used in the manufacturing process. For example, paper is combined with a metalized film to protect chocolate products from melting. Plastics are widely combined with paperboard. Several kinds of plastic materials can be combined to improve rigidity and barrier properties.

Shipping containers

CFB (corrugated fiberboard boxes) are used to pack sets of products and transport consignments from the manufacturer to sellers. These containers can accommodate up to 75 kg of products.

Things to Consider When Choosing Your Confectionery Packaging

The variety of candy packaging solutions is huge. How to determine which one is suitable for your product? Keep in mind the next parameters to select the best wrapper:

  1. The product’s vulnerability to sunlight and oxygen. For example, chocolate-containing food should be wrapped in metalized covers that reflect sunlight and prevent melting.
  2. Material resistance to moisture. If you deal with cookies or bakery products, prevent moisture penetration.
  3. Heat-resistance. Make sure that covers won’t react to temperature changes and won’t emit toxic substances when they react with food.
  4. Transparency and sealing qualities. Do you prefer to pack in transparent or solid covers?
  5. The need for product display. Assess whether it is important for customers to have the opportunity to observe the product.

Custom Solutions Provided by Uniflex

Are you in search of a trusted contractor for designing quality covers? Uniflex is a reputable company that is engaged in wrapper production. Employees deal with different types of materials and are ready to develop unique solutions for businesses. Cooperation with the brand is beneficial due to the next advantages:

  1. It implements any ideas to make packaging highly functional and handy. Zipper locks, tear notches, adhesive tape, and other solutions are applied.
  2. It applied different composites, paints, and glues, which do not lose quality over a long time. All composites are guaranteed to be safe for humans and non-toxic.
  3. Mono Materials (Mono PP and Mono PE) are used to improve wrapper recyclability.
  4. Advanced printing technologies, such as Multicolor, Metalflex, and FULL HD FLEXO, are used to achieve the highest quality of theprint and guarantee its resistance to abrasion.
  5. Stylish attractive  packages are developed for a business, taking into account the demands and needs.

Most products on store shelves are sold in a packed form. This is not only due to aesthetic appearance and customer attraction. Besides marketing purposes, wrappers protect food from contamination and spoilage, preserving freshness and taste properties. The modern industry offers multiple types of covers to meet the needs of all manufacturers. Uniflex comes as a reputable developer of custom wrappers for a brand’s demands. If you don’t know how to wrap candy, skilled managers will help pick the best option and design high-quality solutions.

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